What is SEO?

SEO in a Nutshell

What is SEO?

What is SEO? Search Engine Optimization… or, optimizing for search engines in simplest terms means that you are making your website easily understood by a search engine. Your architecture (menu navigation matching internal linking structure) has an easy flow and there are no orphaned pages that a search bot can not access. We’ll be sure to update you here when we write how to optimize your website for your marketing efforts, too.

What is SEO? How Does it Work?

People search for topics and information using easy words. They are either typing them into the search bar or waking up their phone with a “Hey Seri” or “OK Google.” These words typed in or commands spoken are keywords. They are the natural words someone would use to find your service, product or article. For example, my keyword for this article is “SEO” with secondary words being: keywords, writing, website, nutshell, simple, easy, and how.

What is SEO? How Does Google Know I’m Great?

You want your website traffic to stay on your website, right? To become a valuable customer or loyal reader? Yes… the more visitors that land on your pages and stay for some time (or even better, they click through your site and check out your other posts) the more Google says “Oh, I sent our reader to the right page! I did a good job as a search engine! I’ll send more next time! I am so glad I did a good job so they don’t use Bing to get what they really wanted!”

SEO and PageRank

Your Page Rank goes up. You see more traffic and quality traffic. Quality traffic is more likely to follow your call to actions.

If the Google searcher finds your page and bounces in and then bounces right back out because your website page is not quite what you defined it to be, they leave quickly. This is called a Bounce Rate. You want a low bounce rate. This bounce rate makes Google feel like they did a bad job and it says “oh, maybe I don’t want to send anyone there again until I see something change.”

SEO Fast Help

First, let me share the biggest way to get your new content dinged. Sometimes just knowing what not to do is more effective than doing it perfectly.

Analyze Your Bounce Rate

Look at your Google Analytics. If you don’t have it, get it now. We can’t be friends until you have Google Analytics running so you can evaluate your success and identify problems with your website and marketing efforts.

If you notice your entire website has a high bounce rate, you likely have a crummy design. You must have a responsive website. This means that it responds beautifully by stacking your fields into a mobile device or tablet instead of trying to cram a desktop version on one tiny screen. No one tries to read those outdated sites and everyone will bounce.

If just a few pages are looking a bit high, have a look at the page on all devices and see if it’s responding ok. Are your call to action buttons working? How does your snippet preview read; maybe you need to rewrite it to better reflect the content on your page. Consider the article or page name for the same reason.

If you have a page that’s nearly 100% bounce rate, something is likely broken. Keep looking or call in a friend or expert to help you analyze your website.

Don’t Tricking Google With False Keywords

If you tried to be tricky by using false keywords, now you really have made your search engine angry. In fact, it knows all about what you have done and you have been penalized. That means you are hidden so deep in the search rankings that you may find Jimmy Hoffa.

For example, you have an online store selling children play equipment. Your items include sand boxes and play sand. You notice in your keyword research that there are millions of searches for the word “Beach” and only a few hundred in your local area searching for “Buy Sandboxes.” So, to be tricky, you title your page “Beach Backyard.” You use “Beautiful beach with children playing at sunset” for your photo description. You use the alt tags “Beach, Backyard, Sandy, Tropical, Sunset” and the photo is actually two children in their backyard sandbox playing at sunset. The first sentence of your product description is “Beach fun is enjoyed in your own backyard…” Houston, we have a problem. Nice creativity, and in fact, you have your marketing hat on straight on that one, but in SEO world, you are toast.

You may get five thousand website hits, but guess how many of them actually wanted your product and made a purchase? Zero. Now you have a penalized website and no sales. You will have a high bounce rate. You may also be penalized. Google will know that if they send a visitor to that site that the searcher won’t be happy, so Google sends them to your competitor.

SEO Right and Easy

If you take the above play equipment example and used your actual keyword, then you have quality traffic. You may only see a few hundred visitors, buy your conversation rate will be higher since you have delivered the product your users want.

SEO Tips, Fast and Simple

Write enough on-screen text (at least 300 words per page) on your website that a search engine can understand what your pages are about.

Write long cornerstone articles (1200 words or so) that you can internally link your smaller articles to so that your reader can get a more thorough understanding of your topic if they choose. Think of your navigation menu… each category should have a cornerstone article.

You have only one H1 (header one) per page and it starts with your Keyword.

You use H2’s and H3’s.

Your shorter 300-1000 word articles have an internal link to your cornerstone article based on it’s category.

You have included clear call to actions on your pages. These are links, buttons, etc. on your pages that your readers can easily take the action you want them to take. This can mean a purchase button, an email list, social share buttons, subscribe, etc.. These links are also followed by the search engines bots when your website is crawled and.

Alt tag all of your photo with your keyword and a few secondary keywords. Don’t just keyword stuff for the sake of traffic, tag your images with the content or product you are delivering,

Describe your image in the description field. You will see traffic from sources like Google Images and Pinterest.

Install the Pin-It button to your site so it’s easy for others to share your image. Remember, unlike the thirty second shelf life of a Twitter feed share or half an hour life span of a Facebook post, Pinterest pins are evergreen content. Don’t ever delete a page that has good pin shares! And your Pins should always be shared onto Pinterest for the first time from your website page it’s housed on. And don’t change the URL. Ever.

Free SEO Tools

If you are hosting on WordPress, get and use the free Yoast SEO plugin. Upgrade for just $99 a year for 301 redirects (a must in every bloggers lifetime at some point) and optimize your efforts with Social Media.

Want to know what your current Page Rank, Page Authority and Domain Authority are? Check with MOZ for free. You can also see your backlinks and how they rank. You want links from websites who rank above a 25; you will actually lose credit if you have spammy links from new or crummy websites.

Until SEO writing becomes natural for you, use this free tool. It mimics your WordPress options and fields and scores your post as you write it and offers suggestions! http://www.seoreviewtools.com/content-analysis/

Read Googles free book on optimizing your site for search. You can really get technical here if you dive deep, but you can also get a grasp on the basics.

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How Do I Hire An SEO to Help Me?

Call me sexist, but as a single women walking into a car dealership, I’m just expecting I’ll get a run around. Maybe times have changed, but I’ve only had one good experience (thank you Right Toyota in Scottsdale!) and finding an SEO is not that different. In a field dominated by men, we may be paying a premium due to the potential of being less tech-savy.

No one wants to feel they have been preyed upon. Not financially and especially not in business.

If you need answers so you can make the most informed decision while you DIY your own website SEO or have questions while hiring, I’m here to help. Ideally you will decide that WSC is who you would like to retain.

Our goal is that you will come to know that we are:

  • Serious business women.
  • Creative.
  • Number crunching, analytical nerds.
  • Good at what we do.
  • Financially Fair.
  • Honest.
  • We return phone calls & emails!
  • Deadlines are always met. Always
  • We’re happy to do it for you, or teach you how.

I work with business owners who have the same focus and dedication to their clients as I do and who are eager to achieve goals together without intimidation. No nonsense, measurable results and absolutley beautiful work. -K

kendra woodruff, female web designer, women website designer, female business owner

Kendra EJ Woodruff, Founder of Work Spouse Consulting, LLC

Kendra@WorkSpouse.Consulting

623-734-6167

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