How To Choose A URL
Choosing a URL: Uniform Resource Locator
Choosing a URL:
A URL is an electronic address that specifies a location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier, although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (http), but are also used for file transfer (ftp), email (mailto), database access (JDBC), and many other applications.
Most web browsers display the URL of a web page above the page in an address bar. A typical URL could have the form http://www.example.com/index.html, which indicates a protocol (http), a hostname (www.example.com), and a file name (index.html).
How to Choose a URL
Names do matter; you wouldn’t get much website traffic if your site name (URL) seemed completely unrelated to the goods or services you were offering. Your users need trust indicators if you expect them to follow through on your desired call to actions. Holistic branding of a URL accross your website and social media sites are one way to achieve that trust. In fact, it's a key attribute that is sized up within the first seconds of someone landing on your website. If you didn’t put any effort into streamlining your social site names with your URL name, business name, logo, HEX colors etc., then how can they trust you with their business?
1. Choose Your Business Name
Ideally, you’ll set up your LLC, C corp, etc. at the same time you are doing URL availability research. Of course, you may have been in business for some time now without a website, and if that’s the case, just do the best you can with the following advise. It’s a stab in the heart to start a business and have no URL’s available that are similar to your business name for your new website when you are finally ready to have it built.
2. Keep The URL Short And Sweet
Easy is the key, and as memorable as possible. There is a reason that 2-4 letter URL’s are extremely pricy.
Or .org or .co or .io, the list goes on and on! Websites do still get a little bit of extra credit in SEO when they are using a .com address but don’t let a great URL name deter you from using something like .marketing or .ninja. With the right marketing, you may end up hitting a gold mine!
Google giving out that “extra SEO credit” to a .com is changing as the web expands and users become more accustomed to paying attention to the whole address. Don’t be shy to get creative.
4. Social Page And Handle Availability
Make sure that Facebook, Twitter, Instagram, YouTube and any other social media platforms also have the availability for your URL before purchasing it. For example, when branding the Phoenix Home Guru, I was sure to hold /PhoenixHomeGuru/ with Facebook and @Phoenix_Home_Guru on Twitter before confirming and paying for the URL.
5. Go Daddy And No Other
Purchase Your URL yourself from a provider like Go Daddy and not as a free component from the inexpensive platform you plan on hosting your website from. When it’s time to scale your business you may find that you can not transfer your URL or your content by using 301 redirects. You will be held hostage by the host, could lose all of your content with all of your SEO juice and regular traffic. If you have been spending $75 an hour on your SEO (that's our rate, by the way) you will want to cry. In fact, I'm rebuilding my portfolio at this moment after a loss from a portfolio I built out many years ago before I understood bad business provides. (Note to self and my reader, I'm still angry at iPage)
Purchase your URL through GoDaddy and email yourself your username and password to a gmail account you know you will never be locked out of. This way, no matter what platform you choose to host your website on which is also serving your email account (iPage is not my friend) you can always move your URL, access your email and have the freedom to host with whoever provides the best service in the indusrty. (WordPress.com is everyones best friend for a reason. Can you tell how I feel about this situation, yet?)
If you have found a great URL that falls within these best practices, go ahead and purchase it now and lock down those social media names while the irons hot!
If what I said just made your head spin and sound exhausting, please know that I live, breath and thrive on this stuff and would love to get my hands on your project. I specialize in start-ups so that when you are ready to run a content marketing campaign, advertise, and grow your social media accounts that your are seamlessly integrated for growth. I'll ensure that you never have to pay someone to go back and redo a pathway, component or page. I'm here to coach and teach you what you are ready to handle yourself or manage and construct the entire project as if I was your in-house design team.
It's free to chat!
If you need answers so you can make the most informed decision while you DIY your own marketing, website or while hiring for your new business, I'm here to help. Ideally you will decide that WSC is who you would like to retain.
Our goal is that you will come to know that we are:
- Serious business women.
- Number crunching, analytical nerds.
- Good at what we do.
- Financially Fair.
- We return phone calls & emails!
- Deadlines are always met. Always
- We're happy to do it for you, or teach you how.
I work with business owners who have the same focus and dedication to their clients as I do and who are eager to achieve goals together without intimidation. No nonsense, measurable results and absolutley beautiful work. -K