Choosing A URL For Your New Business

How To Choose A URL

and other considerations your Designer didn’t tell you!

Choosing a URL: Uniform Resource Locator

Choosing a URL:

A URL is an electronic address that specifies a location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier, although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (http), but are also used for file transfer (ftp), email (mailto), database access (JDBC), and many other applications.

Most web browsers display the URL of a web page above the page in an address bar. A typical URL could have the form, which indicates a protocol (http), a hostname (, and a file name (index.html).

How to Choose a URL

Names do matter; you wouldn’t get much website traffic if your site name (URL) seemed completely unrelated to the goods or services you were offering. Your users need trust indicators if you expect them to follow through on your desired call to actions. Holistic branding of a URL accross your website and social media sites are one way to achieve that trust. In fact, it’s a key attribute that is sized up within the first seconds of someone landing on your website. If you didn’t put any effort into streamlining your social site names with your URL name, business name, logo, HEX colors etc., then how can they trust you with their business?

1. Choose Your Business Name

Ideally, you’ll set up your LLC, C corp, etc. at the same time you are doing URL availability research. Of course, you may have been in business for some time now without a website, and if that’s the case, just do the best you can with the following advise. It’s a stab in the heart to start a business and have no URL’s available that are similar to your business name for your new website when you are finally ready to have it built.

2. Keep The URL Short And Sweet

Easy is the key, and as memorable as possible. There is a reason that 2-4 letter URL’s are extremely pricy.

3. .com

Or .org or .co or .io, the list goes on and on! Websites do still get a little bit of extra credit in SEO when they are using a .com address but don’t let a great URL name deter you from using something like .marketing or .ninja. With the right marketing, you may end up hitting a gold mine!

Google giving out that “extra SEO credit” to a .com is changing as the web expands and users become more accustomed to paying attention to the whole address. Don’t be shy to get creative.

4. Social Page And Handle Availability

Make sure that Facebook, Twitter, Instagram, YouTube and any other social media platforms also have the availability for your URL before purchasing it. For example, when branding the Phoenix Home Guru, I was sure to hold /PhoenixHomeGuru/ with Facebook and @Phoenix_Home_Guru on Twitter before confirming and paying for the URL. 

5. Go Daddy And No Other

Purchase Your URL yourself from a provider like Go Daddy and not as a free component from the inexpensive platform you plan on hosting your website from. When it’s time to scale your business you may find that you can not transfer your URL or your content by using 301 redirects. You will be held hostage by the host, could lose all of your content with all of your SEO juice and regular traffic. If you have been spending $75 an hour on your SEO (that’s our rate, by the way) you will want to cry. In fact, I’m rebuilding my portfolio at this moment after a loss from a portfolio I built out many years ago before I understood bad business provides. (Note to self and my reader, I’m still angry at iPage)

Purchase your URL through GoDaddy and email yourself your username and password to a gmail account you know you will never be locked out of. This way, no matter what platform you choose to host your website on which is also serving your email account (iPage is not my friend) you can always move your URL, access your email and have the freedom to host with whoever provides the best service in the indusrty. ( is everyones best friend for a reason. Can you tell how I feel about this situation, yet?)

If you have found a great URL that falls within these best practices, go ahead and purchase it now and lock down those social media names while the irons hot!

If what I said just made your head spin and sound exhausting, please know that I live, breath and thrive on this stuff and would love to get my hands on your project. I specialize in start-ups so that when you are ready to run a content marketing campaign, advertise, and grow your social media accounts that your are seamlessly integrated for growth. I’ll ensure that you never have to pay someone to go back and redo a pathway, component or page. I’m here to coach and teach you what you are ready to handle yourself or manage and construct the entire project as if I was your in-house design team.

It’s free to chat!

choosing a url, diy website

Website Design

If you need answers so you can make the most informed decision while you DIY your own marketing, website or while hiring for your new business, I’m here to help. Ideally you will decide that WSC is who you would like to retain.

Our goal is that you will come to know that we are:

  • Serious business women.
  • Creative.
  • Number crunching, analytical nerds.
  • Good at what we do.
  • Financially Fair.
  • Honest.
  • We return phone calls & emails!
  • Deadlines are always met. Always
  • We’re happy to do it for you, or teach you how.

I work with business owners who have the same focus and dedication to their clients as I do and who are eager to achieve goals together without intimidation. No nonsense, measurable results and absolutley beautiful work. -K

kendra woodruff, female web designer, women website designer, female business owner

Kendra EJ Woodruff, Founder of Word Spouse Consulting, LLC



DIY Website Design 101

DIY Website Basic Must Haves When Getting Started

DIY website design… did I just give you the chills? I promise it’s easier than you think, and if you get stuck, I’m available to coach you through hick-ups.

Maybe you are a start-up or perhaps you have been earning your clients by word of mouth and dragging your feet on creating a website.  If you already have created a business website, you’ll likely still want to take the opportunity to learn more about how to optimize what you have.  

Regardless, having a website for your services, brand and message are absolutely imperative. Your clients want to know more about you before picking up that phone and this is where they are going to look for those trust signs before determining if you are worth their hard earned money and time.

DIY Website Branding

Brand Your Business and Website.  I should feel the same way walking into your office, shaking your hand or holding your finished products as I do when I land on your website. For example, if you are selling hand made bracelets on Etsy but you have a website template showing a sleek, white lobby… well, then I think I have gone to the wrong page.

  • Having a logo is a must. Even if it’s also a DIY made for free on Canva.
  • Use 2-3 colors and 2-3 fonts throughout your entire website and in any graphics for your blog posts.
  • Logo should be clearly displayed.
  • Social Media links should all be functioning and bring users to a social media business page with your logo.
  • Use the same header image as your other social media platforms. Consider using the main image from your websites home page.

DIY Website Technicals

  • Contact Us page should have your phone number and email clearly displayed, not just link to their Outlook. Don’t make your clients copy and paste or hunt you down.
  • Users should be able to click your phone number from their mobile device; do not use a static phone number that your clients have to write down to reach you.
  • Only use a responsive template. No exceptions.

DIY Website Design for Better Marketing

  • Use your blog functions to write often, as content marketing will increase your website SEO and decrease your advertising costs.
  • Ensure that each page and piece of information on your page has a reason.  Ask yourself why it’s there, will your users know why it’s there and if you cut out any unnecessary text.
  • Use call to actions!  Each page, article, etc. should have an easy way for your users to fulfill your goal for them being there. If you want leads, then put that “Learn More” or “Call for More Information” and “Join Our Email List” above the fold and again at the end of any article.  Don’t be afraid to throw one about a third of the way through any article.
  • Navigation – Don’t make your users have to click around three or four times to get to your message and call to action buttons.

DIY Website Layout and Graphics

  • Graphic size, and I don’t mean the physical space they take up on the page, but ensuring that you are not eating up your mobile users bandwidth to see your images.  Load time and bandwidth are dings against your SEO when Google decides to serve your article/website vs. your competition.
  • Use HD images.  I know I just said to watch the bandwidth, but there is a happy medium.  Don’t use fuzzy images or pixilated graphics. At least start with the good ones and trim up the pixle size. Go with 800x480px when in doubt. Again, you can resize easily on Canva.
  • Check out the vast amount of free information on Google Webmasters and start by implementing what you have heard here and their tools a little at a time will slowly optimize your website and you’ll be in a much stronger position in just a few months.
  • Ensure there is enough negative space to give your readers eyes a rest. 

If you need a hand, consider contacting a Website Coach, SEO Coach or Content Marketer who can teach you how to run this challenge yourself or outsource to her as needed.  We specialize in working with female business owners. You’ll likely find that to catch up on the learning curb and do the work yourself may be less cost effective than hiring a hand from time to time.

Finding a website developer can feel like shopping for a used car!

Call me sexist, but as a single women walking into a car dealership, I’m just expecting I’ll get a run around. Maybe times have changed, but I’ve only had one good experience (thank you Right Toyota in Scottsdale!) and finding a website developer is not that different. In a field dominated by men, and us gals being less tech inclined leaves us at a disadvantage when it comes to knowing who to hire.

I’ve left the “Big G” client’s of this world who keep hitting on my assistant. I’m not taking “business meetings” with men pretending to need marketing or website design who are just looking for a date. I have pleanty of male clients, but don’t come knocking unless you want to actually get down to work.

  • I’m a serious business women.
  • I’m good at what I do.
  • I’m fair.
  • I’m honest.
  • I return phone calls.
  • I keep deadlines and am an open book with what I do.
  • I’m happy to do it for you, or teach you how.

I work with female business owners who have the same focus and dedication to their clients and are eager to achieve goals together without being jerked around. No nonsense and absolutley beautiful work.

kendra woodruff, female web designer, women website designer, female business owner

Kendra EJ Woodruff, Founder of Word Spouse Consulting, LLC